It recalls the official emblem, composed of the Olympic rings superimposed on the emblem of the Japanese national flag, representing the rising sun. There was a total of four official posters, all designed by Yusaku Kamekura. They were all made by photoengraving using several colours, highlighting the technology of the Japanese printing industry. The posters themselves received a number of prizes for their excellence, including the Milan Prize for poster graphics. 100,000 copies were made.
Numerous posters were created for these Games, notably a series on the theme of sports competitions and cultural events.
The official poster was meant to promote not one specific sports event, but the whole of the Munich Games. It was supposed to express the specific spirit of the Games. Here, the design evokes the modern architecture of the sporting venues, in a style and using colours which are purposefully simple and pure. In the centre of the background, the famous Olympic tower. 5,000 copies were made.
1976 - Montreal, Canada (XXI Olympaid)
The Games Organising Committee made two main series of posters. The first illustrated eight key themes:
- the emblem of the International Olympic Committee (here) : entitled “The Invitation” and representing the five rings reflected symbolically by successive waves, thus inviting the athletes from all the continents to the 1976 Olympic Games.
- the emblem of the Organising Committee
- Kingston 1976
- Olympia and the Olympic torch carrier
- Montreal and Antiquity
- the Olympic Stadium
- the international youth camp
- the mascotThe second series illustrates sports.
1980 - Moscow, USSR (XXII Olympaid)
It featured the emblem of the 1980 Olympic Games in Moscow: a section of a running track rising into an architectural silhouette typical of Moscow and a five-pointed star topping the silhouette.
The star is a universal symbol of the highest aspirations of mankind, the horizontal bars portray the speed.
Sixteen renowned artists designed 15 posters for the Games. The subsequent posters were signed by John Baldessari, Jennifer Bartlet, Jonathan Bofsky, April Greiman abd Jayme Odgers, Raymond Saunders and Garry Winogrand.
The Organising Committee for the Barcelona Olympic Games developed a highly ambitious project, which involved 58 different posters grouped in four collections : the official Olympic posters, the painters' posters, the designers' posters and the photographic sports posters. For the four official sports posters and the eight painters' posters, in addition to the normal print run there was a limited edition in silk-screen and lithograph signed be the authors, which the Organising Committee used as prestige gifts for the VIPs who visited Barcelona.
Here one of the official posters with the emblem created by Josep M. Trias.
1996 - Atlanta, Canada (XXVI Olympaid)
The International Olympic Committee (IOC) President, Juan Antonio Samaranch, chose this image drawn by an artist from "The Look of the Games", Primo Angeli, as the official poster for the 1996 Olympic Games. "The Look of the Games", was established by the Creation Department to ensure the best quality in the design and production of all visible materials for the Atlanta Games.
2000 - Sydney, Australia (XXVII Olympaid)
To reflect a diversity of styles and techniques, the Organizing Committee asked several poster designers from a wide range of different creative and cultural backgrounds to create posters. In total, 50 posters were published. The official poster was selected from creations presented in the following four categories: “Schoolchildren’s work”, “Sydney 2000 emblems”, “Mascots” and “Posters”.
2004 - Athens, Greece (XXVIII Olympaid)
The part one of this "Olympic Poster (1896-2004) can be view at: