Saturday, 9 August 2008

Olympic Poster (1896-2004) Part 2 of 2

1960 Rome, Italy (XVII Olympiad)
This was the result of a competition in which some 212 artists participated.
It is made up of a Roman she-wolf, from which Remus and Romulus, founders of the city of Rome, are suckling, on top of a column. On this, there is a victorious athlete being crowned in accordance with Roman custom; around him, people dressed in togas cheering him. Some 290,000 copies in 11 languages were produced.

1964 - Tokyo, Japan (XVIII Olympaid)

It recalls the official emblem, composed of the Olympic rings superimposed on the emblem of the Japanese national flag, representing the rising sun. There was a total of four official posters, all designed by Yusaku Kamekura. They were all made by photoengraving using several colours, highlighting the technology of the Japanese printing industry. The posters themselves received a number of prizes for their excellence, including the Milan Prize for poster graphics. 100,000 copies were made.

1968 - Mexico City, Mexico (XIX Olympaid)

The series of posters for these Games came from the collaboration of three artists: Pedro Ramirez Vazquez, architect and President of the Organising Committee for the Games, Eduardo Terrazas (MEX) and Lance Wyman (USA) who designed the “Mexico 68” logo. They then developed it to create the black and white poster, which recalls the patterns of the Huichole Indians. Some 25,000 copies of the poster presented here were produced in one of the following colours: blue, red, yellow, green or black.
A total of 1,591,000 posters were produced on the following themes :
- 18 sports posters: 287,000 copies
- 19 cultural posters: 190,500 copies
- 99 posters of various topics : 1,114,000 copies

1972 - Munich, Germany (XX Olympaid)

Numerous posters were created for these Games, notably a series on the theme of sports competitions and cultural events.

The official poster was meant to promote not one specific sports event, but the whole of the Munich Games. It was supposed to express the specific spirit of the Games. Here, the design evokes the modern architecture of the sporting venues, in a style and using colours which are purposefully simple and pure. In the centre of the background, the famous Olympic tower. 5,000 copies were made.

1976 - Montreal, Canada (XXI Olympaid)

The Games Organising Committee made two main series of posters. The first illustrated eight key themes:

- the emblem of the International Olympic Committee (here) : entitled “The Invitation” and representing the five rings reflected symbolically by successive waves, thus inviting the athletes from all the continents to the 1976 Olympic Games.

- the emblem of the Organising Committee
- Kingston 1976
- Olympia and the Olympic torch carrier
- Montreal and Antiquity
- the Olympic Stadium
- the international youth camp
- the mascotThe second series illustrates sports.

1980 - Moscow, USSR (XXII Olympaid)

It featured the emblem of the 1980 Olympic Games in Moscow: a section of a running track rising into an architectural silhouette typical of Moscow and a five-pointed star topping the silhouette.

1984 - Los Angeles, USA (XXIII Olympaid)

The star is a universal symbol of the highest aspirations of mankind, the horizontal bars portray the speed.

Sixteen renowned artists designed 15 posters for the Games. The subsequent posters were signed by John Baldessari, Jennifer Bartlet, Jonathan Bofsky, April Greiman abd Jayme Odgers, Raymond Saunders and Garry Winogrand.

1988 - Seoul, Korea (XXIV Olympaid)
The official poster represented the Games ideal of "Harmony and Progress" in the combination of two images. In the poster, the five rings symbolising the pure Olympic spirit were rendered in bright figurative form to represent the Olympic ideal illuminating the world in peace forever. The image of the runner carrying the Olympic torch symbolised mankind's progress towards happiness and prosperity. The official posters were done with computer graphic techniques, and light blue and bright orange colours were blended to symbolise Korea as the Land of Morning Calm. In addition to the official poster the Organising Committee for the Seoul Games decided to produce 27 types of sports posters to introduce sports of the Seoul Olympic Games and to establish a familiar image of the Games.

1992 - Barcelona, Spain (XXV Olympaid)

The Organising Committee for the Barcelona Olympic Games developed a highly ambitious project, which involved 58 different posters grouped in four collections : the official Olympic posters, the painters' posters, the designers' posters and the photographic sports posters. For the four official sports posters and the eight painters' posters, in addition to the normal print run there was a limited edition in silk-screen and lithograph signed be the authors, which the Organising Committee used as prestige gifts for the VIPs who visited Barcelona.

Here one of the official posters with the emblem created by Josep M. Trias.

1996 - Atlanta, Canada (XXVI Olympaid)

The International Olympic Committee (IOC) President, Juan Antonio Samaranch, chose this image drawn by an artist from "The Look of the Games", Primo Angeli, as the official poster for the 1996 Olympic Games. "The Look of the Games", was established by the Creation Department to ensure the best quality in the design and production of all visible materials for the Atlanta Games.

2000 - Sydney, Australia (XXVII Olympaid)

To reflect a diversity of styles and techniques, the Organizing Committee asked several poster designers from a wide range of different creative and cultural backgrounds to create posters. In total, 50 posters were published. The official poster was selected from creations presented in the following four categories: “Schoolchildren’s work”, “Sydney 2000 emblems”, “Mascots” and “Posters”.

2004 - Athens, Greece (XXVIII Olympaid)

The part one of this "Olympic Poster (1896-2004) can be view at:


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